Shopping in Agadir: Your Ultimate Guide to Markets, Malls, Handicraft Markets, and Tips in 2025
Discover Agadir’s Most Famous Traditional Markets, Modern Malls, Handicrafts, and Essential Tips for an Unforgettable Shopping Experience – 2025 Guide
Why is Shopping in Agadir an Experience You Shouldn’t Miss
Shopping is an essential part of travelers’ experiences that should not be missed during their trips. Today, we will explore shopping in Agadir.
Indeed, shopping in Agadir is one of the best and most popular activities that you must not miss while visiting the city. The city is home to dozens of modern shopping stores, traditional shopping centers, bustling streets, and traditional markets that offer visitors a shopping experience that perfectly blends authenticity and rich culture.
In this guide, I will take you to discover the most famous and best local markets in Agadir, the modern shopping malls, popular neighborhoods, as well as useful shopping tips and how to negotiate while shopping in Agadir, so that you can enjoy an authentic, comfortable, and unforgettable experience
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Hi, I’m Yassine.
I help travelers explore Morocco with authentic tips & guides.
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An Overview of Shopping in Agadir
Shopping in Agadir is a unique experience not to be missed by any visitor. Agadir is considered one of the top shopping destinations in Morocco, combining modernity with authentic heritage. The city hosts some of the largest Agadir markets in Africa and Morocco, with Souk El Had being the vibrant heart of these markets, alongside the wholesale market in Inzegan. Agadir offers a blend of traditional popular markets and modern shopping centers, providing visitors with a wide range of options to meet their needs and interests.
The city also includes several popular neighborhoods where street markets and roaming vendors display their goods, especially in the old districts, in front of mosques, and along busy streets, adding a lively and diverse atmosphere to the shopping experience.
Shopping in Agadir is characterized by cultural richness and vitality, where you can discover a wide variety of products reflecting the Amazigh heritage of the city, such as Amazigh carpets, argan oil, amlou, and leather goods. On the other hand, modern shopping malls offer comprehensive services and organized shopping experiences suitable for visitors seeking comfort and privacy.
Shopping in Agadir: Explore the Most Famous Local Markets
Shopping in Agadir, especially within its traditional markets (agadir markets), is among the best activities to experience in the city. These markets are deeply connected to Moroccan and Amazigh culture, reflecting the daily life of the local people, from their customs and traditions to their language, clothing, and trading practices. A true shopping in Agadir experience isn’t complete without exploring these vibrant markets rich in natural and authentic products. As a local resident of Agadir, I highly recommend immersing yourself in this experience to get a genuine glimpse of the city’s spirit
Shopping in Agadir: Exploring Souk El Had, the Heart of Traditional Markets
Souk El Had in Agadir is one of the most famous and largest agadir markets in Africa, and no shopping in Agadir experience is complete without visiting it. This market is the city’s treasure and its beating heart, welcoming thousands of visitors daily from Morocco and all over the world. Spanning three hectares and surrounded by thirteen gates like a solid fortress, it is open throughout the week except on Mondays. For anyone wondering where to shop in Agadir, Souk El Had is the perfect starting point.
The Section of Natural Oils, Honey, and Moroccan Sweets
Entering the market through Gate Four, the strong aroma of argan oil immediately fills the air, blended with the scent of almonds and natural herbs. This area, dedicated to natural oils, pure honey, Moroccan sweets, and cosmetic products made from authentic Moroccan argan oil, immerses you in the spirit of true heritage. If you are searching for shops in Agadir that offer authentic traditional goods, this is where you begin. Try amlou with honey, warm bread, and mint tea—it’s an unforgettable taste of Morocco.
Handcrafted and Leather Products: A Unique Touch of Traditional Agadir Markets
Next, head to the section of handicrafts and leather goods near the mosque, where Moroccan lanterns hang and leather bags release their rich scent. Each item here is crafted with passion and precision. Leather bags are true works of art worth buying. For men, there are jackets, belts, and shoes—some of the most sought-after products in agadir markets, making this one of the best shops in Agadir for leather enthusiasts.
Clothing and Silver Souvenirs: The Authentic Spirit of Agadir’s Popular Markets
As you wander further, you’ll pass shops filled with wooden souvenirs, traditional clothing like jellabas for women and men, and silver jewelry featuring intricate Amazigh engravings. Prices are reasonable—rings and necklaces range from 150 to 1,000 dirhams depending on design and weight. For travelers wondering where to shop in Agadir for authentic souvenirs, this section is a great choice.
Moroccan Pottery and Colorful Home Decor
Don’t miss the pottery section, where tagines and plates are decorated in vibrant shades of blue, yellow, and green. These pieces reflect Morocco’s cultural richness and add a unique aesthetic touch to any home. They are perfect examples of the authenticity found in shopping in Agadir.
The Fresh Fruit and Vegetable Section: Lively Colors and Natural Aromas
In the fruits and vegetables section, vendors carefully arrange their produce as if creating natural art. The scents of bananas, apples, oranges, watermelons, and fresh mint fill the air, making a stroll through these agadir markets an experience full of energy and local charm—one that truly enriches your shopping in Agadir.
Shopping in Agadir: Explore the Shopping Experience at Inzegan Market
Despite the international fame of Souk El Had in Agadir, Inzegan Market is considered the vibrant heart of the city and the main supplier for small traders with their products. This traditional market includes various sections such as vegetables, fruits, electronics, perfumes, clothing, jewelry, and accessories, making it one of the must-visit agadir markets.
Prices and Shopping Experience at Inzegan Market
When comparing Inzegan Market to Souk El Had in terms of prices, you will find that Inzegan offers relatively cheaper products since it is the primary supplier of raw goods. The charm of shopping in Agadir at Inzegan lies in its relatively different bargaining style and the way vendors display their products, as the market still preserves the authentic atmosphere of souks in Agadir.
The Difference Between Souk El Had and Inzegan Market
Unlike Souk El Had, which has been recently structured and organized to become a more tourist-friendly destination, Inzegan Market remains a place focused on local customers who make up the majority of its shoppers. Therefore, I highly recommend visiting this market to explore a lively traditional shopping experience that reflects the true reality of Moroccan markets.
Sahara Mall Complex: A Modern Shopping Experience Near Inzegan Market
Near Inzegan Market is Sahara Mall, one of the best shopping malls in Agadir, characterized by its modern organization and housing stores selling clothing, electronics, jewelry, and home furniture. This center completes the shopping experience in Inzegan by offering comfortable and contemporary options for visitors seeking convenience and modernity.
Products You Can Buy at Souk Inzegan
Souk Inzegan in Agadir offers thousands of items ranging from fruits, vegetables, clothing, and handicrafts to Moroccan oils such as argan oil and olive oil, along with pure honey, which is one of the most prominent local products. You will also find jewelry, perfumes, and Moroccan spices that add an authentic traditional touch to your shopping in Agadir experience.
Visitors can wander through the market’s maze-like alleys, discovering products that catch their interest. Don’t hesitate to bargain; it’s a natural and routine part of shopping in agadir markets and in Morocco in general.
Sahara Mall Complex: A Modern Shopping Experience Near Inzegan Market
Near Inzegan Market is Sahara Mall, one of the best shopping malls in Agadir, characterized by its modern organization and housing stores selling clothing, electronics, jewelry, and home furniture. This center completes the shopping experience in Inzegan by offering comfortable and contemporary options for visitors seeking convenience and modernity.
Explore Hidden Shops in Agadir: A Guide to Authentic Local Markets
Besides Souk El Had and Inzegan Market, which are considered the most prominent local markets in Agadir offering a unique shopping experience, there are also many other markets worth exploring. Some operate weekly, while others are permanent. Although these markets are less famous compared to the two main ones, they remain authentic local destinations that enrich your shopping in Agadir experience.
These smaller markets provide an opportunity to dive deeper into the daily life of Moroccans and discover new aspects of traditional agadir markets, away from the tourist crowds, making your shopping journey richer and more distinctive.
Souk Khemis Tikiouine – The Weekly Market in the Tikiouine Neighborhood
Souk Khemis Tikiouine, located in the Tikiouine neighborhood, is a vibrant weekly market that blends the authentic local atmosphere typical of traditional Agadir markets. The market features stalls selling fresh fruits and vegetables, dates, oils, and grains, in addition to local products such as argan oil, traditional clothing, work tools, and electronics.
The market also hosts restaurants serving traditional Moroccan dishes, famous for delicious tagines, grilled meats, and other local specialties like beans, lentils, bissara (fava bean soup), and cow head meat.
Visitors can enjoy a unique shopping in Agadir experience here, finding fresh fruits and vegetables, high-quality meat, and fish that come directly from farms to the market. This makes Souk Khemis Tikiouine one of the best places to shop in Agadir, especially for food and meat, as it is less crowded and less known than other markets, giving it the charm of a hidden gem within Agadir’s neighborhoods.
Regarding bargaining and negotiating, prices at Souk Khemis Tikiouine are very reasonable, especially for travelers staying long-term in Agadir, making the shopping experience authentic and special
Souk Sidi Youssef Agadir
Souk Sidi Youssef is located just about 200 meters from Souk El Had and can be considered its twin market. This market includes shops selling sports equipment and fishing gear like rods, along with electronics, bicycles, and second-hand clothing. Souk Sidi Youssef is a favorite destination for those looking for used, old, or nearly new products, making it a perfect complement to the shopping experience in Agadir when visiting Souk El Had. It is one of the prominent Agadir markets that blend authenticity and diverse products.
The market also features street food stalls offering grilled sardine balls and fish sandwiches, in addition to small local restaurants and a nearby mosque. There are also vendors selling fresh fruits and vegetables.
However, during my last visit on July 20, 2025, I noticed that local authorities conducted a cleanup campaign against street vendors who used to display their goods on sidewalks, restricting sales points within the market to licensed shops only. Despite this, Souk Sidi Youssef Agadir still retains some of its charm and authentic local spirit.
As for shopping at Souk Sidi Youssef, it offers great options for those seeking used sports equipment, bicycles, clothing, shoes, and second-hand books. The market also hosts tailor shops specializing in Moroccan clothing, where some skilled local women work on sewing and designing at very reasonable prices. Just be sure to bargain wisely before purchasing to get the best deals. This experience makes Souk Sidi Youssef one of the best shops in Agadir worth visiting for anyone looking for an authentic and local shopping experience.
Lmassira Fish Market – The Fish Market in Lmassira Neighborhood, Agadir
Lmassira Fish Market is located in the Lmassira neighborhood of Agadir, not far from the Lmassira bus station, specifically near the large roundabout close to Sidi Youssef Park. This market is a popular destination for fresh fish shopping lovers in Agadir, featuring more than 300 fish vendors selling various types of fish that come from Agadir’s fishing port and other Moroccan cities.
Fish prices range between 10 and 300 dirhams per kilogram, depending on the type and quality of the fish, making Lmassira Fish Market an excellent choice among Agadir markets for those seeking fresh, high-quality fish. Nearby, there are also restaurants specializing in delicious fresh fish dishes.
During my last visit, I noticed that the market has been better organized and structured inside, which makes it easier and more comfortable for visitors to move between the sales points. This enhances the shopping experience in Agadir and makes shopping in this marine market more enjoyable and smooth.
Shopping in Agadir: Modern Markets and Popular Supermarkets
On the other side of traditional markets, the city of Agadir features a range of modern shopping centers that offer visitors seeking shopping in Agadir a completely different experience from the rhythm and style of traditional markets. These centers are characterized by organized environments, stores hosting local and international brands, along with entertainment services and restaurants, making them a preferred destination for families and youth alike. Below, we review the most important and famous modern shopping centers in Agadir that are worth visiting.
Marjane: The Modern Shopping Center in Agadir
Marjane is considered one of the largest modern shopping centers in Agadir, located in several areas of the city, most notably its branch in the Founty neighborhood near the Agadir Bay area. It is worth mentioning that this area features other popular shopping centers such as Electro Planete and Mr Bricolage, in addition to the Adidas store catering to those looking for sportswear.
The Founty neighborhood also houses the famous McDonald’s restaurant, making the area a complete destination for shopping and entertainment. Marjane stands out for its well-organized layout, attractive offers, high cleanliness standards, and reasonable prices, therefore it is an excellent choice for those searching for the best shops in Agadir.
Inside Marjane, you will also find branches of banks like Attijariwafa Bank and Wafa Bank, alongside well-known brands such as Ripcurl. Moreover, the center includes restaurants, shops selling sweets, meat, and clothing, providing visitors with a comprehensive and comfortable shopping experience.
The shopping experience at Marjane is completely different from traditional markets, as it offers visitors a modern and contemporary environment that combines comfort and variety, thus making it one of the top destinations for shopping in Agadir.
Note: Other branches are available in neighborhoods like Founty, Hay Mohammadi, Inezgane, and Talborjt, but I recommend visiting the branch in the Founty neighborhood near Agadir Bay because it is the largest and is adjacent to other shopping centers. It is also an ideal place for families, with an outdoor garden perfect for those looking for a relaxing spot and to enjoy the nearby sea breeze of Founty.
Aswak Salam Supermarket: One of the Best Shops in Agadir for Everyday Essentials
I used to regularly visit the Aswak Salam branch in the Dakhla neighborhood when I was a university student, which makes me highly recommend it for residents living in nearby areas. Moreover, Aswak Salam remains one of the best options for everyday needs, thanks to its well-organized sections, loyalty discounts, and diverse product range. In fact, it offers a convenient and practical experience, making it an excellent destination for those seeking reliable shopping in Agadir. Additionally, with its accessible location and wide parking area, it stands out as one of the best choices for locals who value comfort while enjoying their daily shopping in Agadir routine.
DeFacto – Hassan II Street (near City Club):
A great destination for fashion lovers within Agadir markets.
Offers clothing, shoes, and accessories suitable for all categories.
A good choice for those seeking a modern style while enjoying shopping in Agadir.
BIM – A supermarket chain spread across several neighborhoods:
Located in Hay Al Houda, Hay Dakhla, Hay Salam, Talborjt, El Wifak, and other areas.
Known for its affordable prices and ongoing promotions.
Provides a variety of products, including essential groceries and personal care items.
An ideal choice for both locals and foreign travelers who want to explore supermarkets in Agadir and enjoy a quick, practical shopping experience for daily needs.
Decathlon Agadir
- A favorite destination for sports enthusiasts looking for equipment and sportswear.
Offers high-quality products and a wide variety of options.
Considered one of the top shopping in Agadir spots for those interested in sports activities and seeking reliable gear at reasonable prices.
Carrefour
One of the most prominent modern shopping centers in Agadir.
Found in neighborhoods such as Hay Dakhla, Talborjt, and Upper Founty.
Perfect for those seeking a modern, convenient shopping in Agadir experience away from the traditional market atmosphere.
Includes various sections: vegetables, fruits, groceries, meat, and fish.
Competitive prices make it a preferred destination for families and residents.
Best Handicraft Shopping Centers in Agadir
In addition to the famous traditional markets, Agadir also hosts several handicraft shopping centers that offer an authentic and rich experience in the world of Agadir markets. Here are some of the top places you shouldn’t miss when exploring souks in Agadir and traditional crafts.
Boutique d’Artisanat du Sud
Located on Agadir Beach, this small boutique is ideal for hotel guests nearby who want to experience local handicraft shopping in Agadir. Despite its small size, prices can be relatively high due to its prime tourist location, but it offers a curated selection of authentic crafts reflecting Amazigh heritage.Souk Berbere Artisanal
Situated in the Sidi Youssef neighborhood, it is one of the best spots for shopping in Agadir, especially for those seeking authentic Amazigh handicrafts. While exploring Agadir markets, you’ll notice its unique design reflecting traditional Amazigh home styles. Be sure to check opening hours before visiting for the best shopping experience.Kasbat Souss
Located in the Agroud neighborhood near the Agadir Medina complex, it features workshops of traditional artisans and local Amazigh products. It’s highly recommended to combine a visit to this site with Agadir Medina, which also houses shops and workshops of traditional crafts. This way, you get a comprehensive and exceptional shopping in Agadir experience.Complexe Artisanal Aga Artisania
Found in the Hay Al Khiyam neighborhood, this complex includes workshops for traditional Moroccan crafts and pottery. It is best visited alongside the nearby Sunday Market (Souk El Had). The complex’s interior design follows authentic Amazigh style and offers a wide range of traditional products, enriching your shopping in Agadir journey with variety and cultural depth.
Shopping Tips in Agadir: How to Enjoy Your Shopping in Agadir Experience
Choose the Ideal Time for Shopping in Agadir
To have a comfortable shopping experience in traditional markets, it is recommended to go in the morning starting from 10 AM or after late afternoon to avoid the midday heat, making your shopping and strolling more enjoyable.Plan Your Transportation Between Your Accommodation and Markets
Traveling to some distant markets in Agadir may require some prior planning, especially if you are staying far from popular market areas. Make sure to know the available transportation options or arrange suitable transport to facilitate your shopping in Agadir experience.Experience Shopping in Handicraft Workshops and Artisan Centers
During your shopping experience in Agadir, don’t miss visiting handicraft workshops and traditional artisan centers. Be sure to buy a souvenir or a unique handmade product—it not only preserves your travel memories but also directly supports local artisans and traders who face challenges in maintaining their craft. Your support helps sustain this vital sector in Morocco.Don’t Forget to Bargain Politely
Bargaining is an essential part of the shopping experience in Agadir’s traditional markets. Use polite phrases and try to build a good rapport with the sellers, as this often leads to better prices and a friendlier shopping experience.Make Sure to Explore Different Markets
For a comprehensive shopping experience in Agadir markets, try visiting traditional markets like Souk El Had and Inzegan Market, alongside modern shopping centers, to enjoy a variety of products and prices.
Conclusion: Enjoy an Unforgettable Shopping Experience in Agadir
Shopping in Agadir is more than just buying products — it’s a cultural journey that reflects the city’s heritage and the spirit of its people. Whether you choose to explore traditional markets like Souk El Had and Inzegan Market or enjoy shopping at modern centers such as Marjane and Carrefour, you will always find something that meets your interests and enriches your experience.
Remember to plan your timing well, negotiate politely, and support local artisans by purchasing authentic souvenirs that tell the story of this charming city. Your shopping in Agadir will undoubtedly be a rich and enjoyable experience that will stay in your memory for a long time.
Get ready to discover more beauty in every corner and enjoy a unique shopping journey that blends tradition and modernity in the heart of Morocco.
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